CREATIVE . DENIM . LAB

JOHN JOHN LAB IS A DENIM LABEL OFFERING ONE OF A KIND PIECES INSPIRED BY THE LIFESTYLE AND MODERN ARCHITECTURE OF DOWNTOWN NY. THE COLLECTION IS DESIGNED AND CREATED IN AN INNOVATIVE DENIM LAB USING LOCAL AND IMPORTED FINE FABRICS. BY BLENDING TRADITIONAL AND MODERN WASHING TECHNIQUES, THE UNIQUE CHARACTERISTICS OF THE DENIM ARE EXPOSED, RESULTING IN A SUPERIOR QUALITY PRODUCT AND A UNIQUE INTERPLAY OF SHAPES, FABRICS, SHADOWS AND HUES.